A new chapter in Pakistan’s retail market begins with the launch of EUPHORIA® — a premium home textile brand powered by the unmatched expertise of Feroze1888 Mills, one of the country’s largest and most respected textile manufacturers and exporters. EUPHORIA® brings export-quality products directly to Pakistani homes with just a click, offering a wide range of bath and kitchen textiles, bath accessories, and thoughtfully designed lifestyle products, specially curated for the Pakistani market and delivered right to your doorstep.
Built on a strong foundation of global textile research, innovation, and decades of manufacturing excellence, EUPHORIA® is poised to become a leading name in Pakistan’s home essentials market. The brand introduces a distinguished collection of bath towels, bath sheets, bathrobes, hand towels, face cloths, kitchen towels, cleaning cloths, dish cloths, bathmats, hair turban towels, and much more. This launch marks a significant milestone in the local industry, offering consumers international-grade quality at locally competitive and highly affordable prices.
A Brand Built on a Proud Heritage & Innovation backed Sustainability
EUPHORIA® is proudly backed by the legacy of Feroze1888 Mills, a name deeply rooted in Pakistan’s textile heritage and synonymous with excellence for generations. In strategic collaboration with 1888 Mills USA, Feroze1888 Mills has evolved into a globally respected exporter of premium cotton textiles. For decades, the mill has supplied world-leading hospitality, retail, healthcare, and institutional brands with bath, kitchen, and home textiles that uphold the highest international quality standards.
Renowned for its unwavering commitment to quality, sustainability, innovation, and world-class manufacturing standards, the company sets benchmarks in excellence across every stage of production. Its fully vertically integrated operations, advanced R&D capabilities, and cutting-edge manufacturing systems ensure unmatched consistency, superior craftsmanship, and technical excellence in every product. Through EUPHORIA®, this globally respected expertise is now brought directly to local consumers—delivering a level of comfort, quality, and refinement once reserved exclusively for international markets.
Feroze1888 Mills has built its global reputation on trust, service excellence, and a deep understanding of the evolving needs of customers across the USA, Canada, Europe, and Asia. Through decades of continuous investment in eco-friendly processes, advanced spinning, weaving, dyeing and finishing technologies, and adherence to rigorous international standards—with numerous quality accreditations and compliance certifications—the company stands as a pioneer in the textile industry. EUPHORIA® proudly becomes its first official consumer-facing brand in Pakistan, bringing world-class quality and products designed and fabricated on global standards directly into Pakistani homes at the most affordable prices.
Introducing EUPHORIA: A Complete Home Textile Experience
EUPHORIA® enters the market with a clear mission: to transform everyday essentials into exceptional products that offer superior comfort, uncompromising quality, and lasting value. The brand presents a complete range of home textiles, thoughtfully curated across distinctive categories:
1. Bath Collection:
The centerpiece of the brand is its premium bath collection, featuring:
- Bath Towels
- Bath Sheets
- Hand Towels
- Face Towels and Face Cloths
- Bathmats
Every towel is crafted from carefully selected fine cotton, expertly sourced and woven by Feroze1888 Mills to deliver exceptional performance and comfort. Designed for superior absorbency, an indulgently soft touch, long-lasting durability, and quick-drying functionality, each piece reflects uncompromising quality. With an elegant selection of colors, textures, and GSM options, the bath collection is tailored to suit individual preferences while complementing contemporary bathroom aesthetics.
2. Kitchen Collection
EUPHORIA® presents a refined collection of kitchen textiles, thoughtfully crafted for superior performance, durability, and everyday elegance. Designed to meet the demands of modern homes, each product blends practicality with premium fabric quality for a kitchen experience that feels as exceptional as it works.
- Kitchen Towels – EUPHORIA® kitchen towels are designed for strength, softness, and reliability. Made using high-quality cotton and advanced weaving techniques, they deliver excellent moisture absorption and long-lasting performance. Whether drying dishes or wiping surfaces, these towels bring comfort and craftsmanship to your everyday routine.
- Dish Cloths – Soft yet highly functional, EUPHORIA® dish cloths are built for everyday kitchen demands. Their absorbent weave efficiently handles spills and cleaning tasks while maintaining their shape and softness over time. Designed for convenience and durability, they make daily kitchen routines simpler and more refined.
- Cleaning Cloths – Engineered for superior cleaning performance, EUPHORIA® cleaning cloths effectively lift dust, absorb spills, and tackle everyday messes with ease. Crafted from premium-quality fibers, they offer durability and reusability without compromising softness. Designed for frequent use, they provide a sustainable and efficient cleaning solution for modern households.
- Scrubbers – EUPHORIA® scrubbers are designed to deliver powerful cleaning with care. Crafted for durability and effectiveness, they effortlessly tackle stubborn stains and residue while remaining gentle on surfaces. Engineered for repeated use, each scrubber offers long-lasting performance without sacrificing comfort or control. Practical, reliable, and thoughtfully designed, they bring efficiency and ease to your everyday kitchen cleaning routine.
Designed for everyday excellence, each piece in the kitchen collection offers exceptional absorbency, quick-drying performance, and versatile functionality. With a strong focus on hygiene, durability, and ease of use, this range is perfectly suited for homes, cafés, restaurants, and professional workspaces alike—where quality and reliability matter most.
3. Robes and Wearables
Designed for indulgent comfort and effortless elegance, EUPHORIA® wearables transform everyday moments into experiences of luxury. Crafted from premium fabrics for exceptional softness, breathability, and long-lasting durability, each piece offers a perfect balance of relaxation and refinement. Whether for unwinding at home or elevating daily routines, this collection delivers comfort you can truly feel and quality you can trust.
- Hooded Kids Ponchos – EUPHORIA® hooded ponchos for kids are designed to wrap little ones in warmth, comfort, and care. Crafted from soft, highly absorbent fabric, they gently dry the skin while keeping children cosy and comfortable after bath time, swimming, or play. Featuring playful designs and a secure hooded fit, each poncho offers freedom of movement with the snug comfort kids love—making everyday moments a little more delightful.
- Wearable towel options – EUPHORIA® wearable essentials are designed for relaxed elegance and everyday ease. Featuring soft fabrics, breathable construction, and a comfortable fit, each piece allows you to move freely while feeling refined. Perfect for quiet mornings, restful evenings, or home lounging, they redefine comfort through craftsmanship.
- Bath Robes: Indulge in hotel-inspired luxury with EUPHORIA® bathrobes, crafted from premium fabrics for exceptional softness and absorbency. Designed to provide warmth without heaviness and comfort without compromise, these robes are perfect for postshower relaxation or leisurely mornings. With elegant tailoring and superior fabric quality, each robe transforms everyday rituals into refined moments of comfort.
Our bathrobes and wearables range is manufactured to meet the comfort and quality expectations associated with Feroze1888 Mills.
4. Accessories Collection
The brand is expanding into various accessories, offering practical everyday items crafted with the same attention to quality. These include:
- Hair Turbans: Designed for gentle and efficient drying, EUPHORIA® hair turban towels absorb moisture quickly while reducing friction on your hair. Crafted from soft, lightweight fabric, they offer a secure and comfortable fit that helps minimize damage and frizz. Perfect for everyday use, they bring ease, care, and practicality into your haircare routine.
At EUPHORIA® we help our customers to embrace better living at affordable prices, invest in durable essentials, and celebrate the value of locally produced quality textiles.
Why EUPHORIA Stands Apart?
With EUPHORIA, anyone can buy premium towels online in Pakistan. The launch represents more than just another home textile brand. It reflects a shift in how consumers experience global quality in local products. The brand is built on pillars that define its unique value.
1. Premium Quality from a Trusted Textile Giant
Every product is developed within the world class systems of Feroze1888 Mills. This ensures that customers receive the same high standard towels and textiles that are enjoyed by the consumers in London, Boston and New York from leading global brands and retail chains.
2. Ethical and Sustainable Manufacturing:
EUPHORIA® products are created through environmentally responsible processes as evidenced by a whole list of global accreditations and compliance certifications we hold namely Oeko Tex, GOTS, ISO 14000 and many more. Our company company prioritizes:
- Efficient water and energy usage
- Sustainable cotton practices
- Low impact dyes
- Ethical labor and compliance
This commitment of sustainability reflects a growing consumer preference for responsible and earth friendly products without compromising quality.
3. Designed for Modern Homes
The aesthetics of EUPHORIA® are rooted in simplicity, elegance, and usability. Our products are designed in conjunction with our global R&D and innovation hubs in Karachi, Pakistan, Griffin, Georgia, USA and Chattogram, Bangladesh. The brand focuses on colors, textures, and styles that complement modern Pakistani homes and lifestyles. Whether it is a plush bath towel, a vibrant kitchen towel, or a soft hooded poncho, each product blends comfort and style.
4. Locally Produced, Internationally Inspired
EUPHORIA® proves that local products, if produced while diligently adhering to highest manufacturing standards, can match and often surpass imported alternatives in quality, durability, and affordability. By supporting local production, consumers indirectly invest in Pakistan’s textile industry and its workforce.
The Future of EUPHORIA: Expanding Beyond Textiles
EUPHORIA® is not just any home textile brand. It is the beginning of a larger vision. Over the coming months, the brand is set to expand into additional categories that align with everyday living, comfort, and convenience.
Some of our future plans include:
- A comprehensive everyday use accessories range
- Introduction of apparel categories
- More advanced cleaning textiles
- Expansion in bathrobes and wearable items
- Seasonal collections based on fashion and home trends
These expansions reflect the brand’s long-term goal of becoming a complete lifestyle brand for Pakistani households.
A New Standard for Pakistani Consumers
The arrival of EUPHORIA marks an important moment for consumers searching for reliable, premium home essentials. It is an invitation to experience global quality, local craftsmanship, and thoughtful design in every product. Backed by the heritage of Feroze1888 Mills, the brand is set to redefine expectations in comfort, design, style, and sustainability.
